“Miss Manners,” Judith Martin, has said, “The dinner table is the center for the teaching and practicing not just of table manners but of conversation, consideration, tolerance, family feeling, and just about all the other accomplishments of polite society…” Polite? Not necessarily. Can’t remember the last polite conversation we had at our table. But conversation – silly, serious, mundane, energetic, ambitious, antagonizing, caffeinated – it is. There is so much to the table. It is, after all, the center of the universe.
“It all happens at the table” is The Bowl Company’s new tag line. It was not conceived by a marketing agency or an advertising executive, but by someone who can attest to many “happenings” at the table. You have probably had countless happenings at your own table: card games, pancake breakfasts, gift wrapping, endless homework, vacation planning. Scores of “things” have hence found temporary homes on your table: a pocketbook, laptop, backpack, car keys, chunks of salsa. Being a china company, our focus is the most common of them – tableware. Your fork, your butter dish, your red wine goblet.
The Bowl Company’s mission is to “re-popularize” the importance of choosing and using lasting dinnerware that reflects both your character and commitment to the table. It’s to start a tradition for our new brides and grooms. It’s to magnetize scattered family members to a central location. It’s to create heirloom pieces which will carry on them not only your delicious sausage risotto, but the story of that football game or the time when…
